Project: "Why August 23 is not the Day of the City: Kharkiv artists on rethinking history and Ukrainian identification

Architect and historian Max Rosenfeld conducted a tour of Kharkiv for Gwara Media journalists. After that, Gwara talked about the City Day and Soviet narratives associated with this holiday with Kharkiv artists who Ukrainianize the city through their works, create new meanings, and help the army: artist and poet Dina Chmuzh and the musician and poet Ivan Senin.

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We created interactive material with a unique design that can be listened to as a podcast. For better audience engagement, we also added text-based quizzes throughout the material.

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To distribute the material, the following was done:

- posts on social networks;

- push notifications in the Uklon app;

- plates with QR codes in taxis;

- interactive banners in the app;

- targeted advertising;

- two citizen surveys were filmed and published on Gwara's social networks.

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Results at the time of publication of the case:

Reads of the material - 3766

Responses to tests - 652

Number of listeners – 122

Engagement in social networks – 98,944 people

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The project still attracts readers, receives new views, and tests answers. The material was developed using the Webflow platform.

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Team of the project:

Text: Darya Lobanok

Photographer: Ivan Samoilov

Producer: Hnat Holyk

Editor: Oleksandr Manchenko

Project manager: Yaroslav Ustich

Design and development: Max Harmash

Chief editor: Serhii Prokopenko